Heaven Hill is bringing back its bottled-in-bond bourbon ... at double the price point. whiskey cocktails bourbon
of its classic, white label Bottled-in-Bond Bourbon last year. That product from Heaven Hill, often just referred to as “White Label,” was a 6-year-old, 100 proof, bottled-in-bond bourbon that often represented one of the best pure values in Kentucky bourbon, regularly retailing for around $15 per 750 ml bottle. At the time of the announcement, many fans speculated on what other Heaven Hill products might absorb the extra stock being freed up by the discontinuation of White Label.
This new whiskey will go by the name Heaven Hill 7-Year-Old Bottled-in-Bond, gaining one year of additional age from the dearly departed White Label, while retaining the 100 proof one typically expects with bottled in bond releases. It will carry an MSRP of $39.99, putting it in an odd position that is between other Heaven Hill products such as Elijah Craig Small Batch and Henry McKenna 10-Year-Old Single Barrel.
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