The popular streaming service HBO Max was officially reborn as 'Max' on Tuesday. But there's a lot more to the rebrand than just a shorter name.
The popular streaming service HBO Max was officially reborn as "Max" on Tuesday. Warner Bros. DiscoveryCNBC reported
Dropping HBO from the name is also meant to protect the HBO brand from potential dilution by being associated with not-so-prestige TLC reality shows like "Dr. Pimple Popper" and "My 600-Lb. Life.". "We will not push it to the breaking point by forcing it to take on the full breadth of this new content."
If you need to download the new Max app, you will be prompted to do so when you open HBO Max. Your login information will remain the same, and you won't need to create a new account.
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