The report looks at how much information brands are sharing with consumers on important issues like supply chain, animal welfare and more.
In its key findings, Fashion Revolution notes that “out of the 98 brands we have reviewed since 2017, we have seen their average score increase by 12 percentage points”. It also adds that there were fewer low-scoring brands in this year’s report compared to last.
There were a handful of brand who scored zero on the index, meaning they disclose no information pertaining to the reports five key areas of investigation: policy and commitments, governance, traceability, spotlight issues, and know, show & fix. This list included Bally and Elie Tahari. Now more than ever, it’s becoming more important for consumers to know key details about the brands from which they’re buying. With retail stores shut indefinitely due to the coronavirus pandemic, shopping has pivoted to online and with more time on their hands, consumers are increasingly taking a harder look at the brands they support with their now-limited incomes.
The report also highlights concerns over how excess product will be dealt with in the aftermath of COVID-19.
Fashion Revolution was born after the Rana Plaza collapse in 2013, with the aim to urge brands to know the origins of their clothing and the conditions in which it is being made, and to be transparent with consumers about who is making their clothes, and how.
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