Meta Platforms Inc., Google and X, formerly known as Twitter, will need to adhere to strict new content moderation rules in the European Union when a new law governing social media platforms becomes legally enforceable from Friday.
Alphabet Inc.’s Google said Thursday that it’s making several changes to comply with the EU’s Digital Services Act, including expanding access to data on targeting of online ads and disclosing more information about its content moderation operations for services like Google Search. It will also augment risk analysis for its largest platforms.
The companies will have to submit risk assessments to the European Commission that detail how they mitigate the impact of harmful content on their platforms. Non-compliance could lead to fines as high as 6% of a company’s annual revenue, or even being banned from operating in the bloc. “Europe is now effectively the first jurisdiction in the world where online platforms no longer benefit from a ‘free pass’ and set their own rules,” Breton said Wednesday in a statement. “They are now regulated entities in the same way financial institutions are.”
Musk “made very clear that he will comply with our regulation,” Breton said after a Twitter “stress test” in Silicon Valley in June. “But there’s some work to be done.”TikTok, similarly, was not yet compliant with the rules following a stress test in mid-July. Since then, parent company Bytedance Inc. announced it was soon updating TikTok to adhere to the new rules, including allowing users to report illegal content and choose a feed that has not been personalized.
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