pMarissa West, who became president of GM North America in January, talks about the automaker's plan to bring back hybrids and launch more affordable EVs./p
Marissa West took over as president of General Motors North America this year at a pivotal time of execution at the automaker.
West spoke with sibling publication Automotive News Staff Reporter Lindsay VanHulle about the industry, the electric vehicle transition and GM's dealer network. Here are edited excerpts. We've spent a lot of time making sure that we have a portfolio for every price point. And certainly, we see a lot of momentum in the affordable segments — the Trax and the Envista, the Trailblazer. We continue to have great market share in the full-size truck space and our full-size SUVs. So we are remaining really strong in those really important segments. And from an EV perspective, we're launching the Equinox, the Blazer has launched, the Lyriq has a lot of momentum.
We remain really focused on our ambidextrous strategy — the foot in both camps. But recognizing that both from a compliance standpoint as well as a customer's journey to fully electric, we do believe that there's a place for the PHEVs, so we're assessing. We have PHEVs in markets in other parts of the world, so capital-wise and the technical implementation of that is within our capabilities. And so we see that that will be a part of the solution for a period of time for customers.
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