pWhile growing up, General Motors' first female North American president would collect brochures at the Detroit auto show and pretend to run her own dealership./p
DETROIT — About 10 years ago, Wayne McConnell asked Marissa West where she wanted to end up at General Motors.
"The timeline was a surprise to me," she told sibling publication Automotive News."It was an honor to be even considered for it." "I love being on this side of the business," West said in an interview near the automaker's Global Technical Center in suburban Detroit."I love the product side as well, but I think this is where all of it comes together. Because everything starts in this business when you build and sell a new car."Three generations of her family — her father, both grandfathers, a grandmother and a great-grandfather — preceded her there.
To people who have worked with her, West's rise to become the first female president of GM North America is not surprising. Colleagues describe her as a steady leader who exhibits confidence and calm and who empowers people to solve problems. Her honest approach to communication has instilled trust, they said.
In meetings with dealers, West listens intently and takes notes, Guelcher said, showing she's willing to engage, gather feedback and follow up.
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