Shopify and Farfetch are doing what they can to help their independent boutique partners.
Author:Dhani MauPublish date:Apr 29, 2020Amid a global pandemic, it's easy for those of us who aren't frontline or essential workers to feel powerless in our inability to curb the devastation happening all around us.
On Tuesday, Shopify — a go-to platform for direct-to-consumer brands and boutiques venturing into e-commerce — launched a new mobile app called Shop, which it describes as a personal shopping assistant. It allows you to follow your favorite shops, compile all your order tracking info in one place and pay more quickly .
Shopify is supporting its merchants behind the scenes as well. It's making its gift card feature available for all plans, plus it's working to expand its Shopify Capital small-business funding initiative. Additionally, it's offering its email marketing features for free to all users through Oct. 1; offering local delivery and pickup as shipping options; and offering 90 days free for all new merchants.
In an open letter to shoppers, Farfetch CEO Jose Neves — who incidentally launched the company weeks before the 2008 stock market collapse — wrote: "As you know, when you shop on Farfetch, your items will arrive from either a boutique in 50 countries around the world, or from one of our many brand partners. The vast majority of these are small businesses many of whom cannot welcome customers into their stores right now. However, most are still able to trade online.
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