Despite having a market value in the hundred billions, modest shoppers had few shopping options in the luxury space. The Modist changed that.
from Farfetch and Nicola Bulgari earlier this year. Both of these happened near The Modist’s anniversary, marking each new year of business with another chapter that builds on what the team has been creating.
The Modist customer, just like the modest shopper, is not just one thing. “Obviously, modesty is a very relevant thing and a part of her lifestyle. But we knew that our customer was going to be very diverse—that she would be across age groups, across backgrounds and nationalities and religions and sizes,” Guenez says. That has been true since day one.
Guenez’s background has always been in business—it’s what she studied and what she spent over a decade doing. However, before The Modist, her focus had been on private equity, partnership building, and brand building, not investing and fund-raising. “Yes, I'm very literate when it comes to finance, but I had never pitched in my life before The Modist,” she says.
With this recent injection of capital, Guenez anticipates an acceleration in The Modist’s growth. The company has offices in London and in Dubai, and it continues to sign on new brands and release capsule collections with buzzy designers . Moreover, it pushes the mainstream’s perception of what modesty, luxury, and modest luxury look like, all while proving that the market means big business.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Internet Helped Turn Fashion Into One Big, Self-Aware MemeExploring the origins of the industry's absurdist moment.
Read more »
Cindy Crawford and Kaia Gerber Just Joined Vogue’s Forces of Fashion.CindyCrawford and KaiaGerber are joining the line-up at our ForcesofFashion conference to speak about their groundbreaking careers.
Read more »
This Is When Meghan Markle's Maternity Leave Will Officially EndMeghan's first event has been announced, and it's fashion-focused!
Read more »
So, Cheetos Is Hosting a Fashion Show During NYFW…So, Cheetos is hosting a fashion show during NYFW…
Read more »
British Fashion Council CEO: No-deal Brexit preparations a shock to some firmsCaroline Rush, chief executive of the British Fashion Council, explains the challenges Brexit poses to the fashion industry.
Read more »
Are You Fit For A Franchise? See If You Match These 4 Owner PersonasOwning a fitness business through franchising has become an attractive proposition for not only traditional investors, but also exercise enthusiasts looking to make a big career move.
Read more »