Walmart will relaunch a private-label brand targeted at Gen Z customers, it announced on Thursday, to take on rivals and cross-sell products to customers...
NEW YORK - Walmart will relaunch a private-label brand targeted at Gen Z customers, it announced on Thursday, to take on rivals and cross-sell products to customers.
The range of 130 items will include men's and women's wear, intimates, shoes and a plant-based bra, whose pads are made out of 75% sugarcane, a Walmart spokesperson said.She added that 80% of the products will be priced below $15, but will also include products priced at $5 such as printed tees, shirt tail dresses and short shorts.
Walmart's core customer is typically older than Gen Z - those born between 1997 and 2012 - but it says it has increasingly been attracting new demographics of customers due to its heft in grocery. Shoppers have been focused on food and essentials for the past two years due to high inflation and interest rates, driving Walmart's annual sales to new records.
Gen Z Denise Incandela Private-Label
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