It adds to an already extensive list of lawsuits against the company for alleged anticompetitive behavior.
for allegedly illegally monopolizing the advertising technology market, adding to an already extensive list of lawsuits against the company for alleged anticompetitive behavior.
"With control over the largest ad exchange and ad server — both of which Google acquired rather than developed — Google has carried out a sophisticated, anticompetitive, and deceptive scheme for well over a decade," Gannett argued in afiled in the Southern District of New York on Tuesday. The publisher said that Google's broad control of the ad tech market has hurt news publishers, claiming that online readership has grown while online ad spending has decreased for publishers.
"Google has monopolized market trading to their advantage and at the expense of publishers, readers and everyone else," Gannett Chairman and CEO Michael Reed said in a statement. "Digital advertising is the lifeblood of the online economy. Without free and fair competition for digital ad space, publishers cannot invest in their newsrooms."against Google, following an earlier one focused on how it distributes its search product.
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