The European Union launched an antitrust investigation into Google’s digital ad dominance in 2021.
In this July 14, 2010 file photo, the sign for Gannett headquarters is displayed in McLean, Va.and its parent company Alphabet, claiming that they unlawfully hold monopolies in the advertising technology tools that publishers and advertisers use to buy and sell online ad space.
The largest U.S. newspaper publisher by total daily circulation alleges in the suit that Google controls how publishers sell their ad slots and forces them to sell an increasing amount of ad space to Google at lower prices. This in turn results in less revenue for publishers and Google’s ad-tech rivals and more money for Google.
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