FTC suddenly gets very stern about not-really-anonymized anonymized data
America's Federal Trade Commission has these words for organizations that stretch the truth about anonymizing and securing people's data: expect to hear from us.to businesses, Acting FTC Associate Director for Privacy and Identity Protection Kristen Cohen said many companies claiming to anonymize data are deceiving their customers because this supposedly anonymous information can often easily be linked back to a person.
Browsers, phones, fitness trackers, cars, and so on, collect bits of info about people's location and activities all the time, which is concerning enough, said Cohen."Consider the unprecedented intrusion when connected devices and technology companies collect that data, combine it, and sell or monetize it," she continued. In many instances, folks aren't even aware their data is being sold, she said.
Cohen didn't indicate that the FTC was preparing to enforce fresh rules or regulations. Instead, she said that the US watchdog's past enforcement actions on data privacy"provide a roadmap for firms seeking to comply with the law."on the books to take action, and will against those who fail to safeguard privacy and truly anonymize records.
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