'Of course, expecting logical consistency from Lord Sugar is a little like sitting a chimpanzee at a typewriter and expecting it to type a sentence in fully-formed English.'
has now completed its first week, and the figures so far have been encouraging. Almost 69,000 people, a tournament record, turned out to see England scramble a 1-0 win against Austria in their opening match, and although talk of every single game being a sell-out has proved to be a little overstated, it seems highly unlikely that this tournament will turn out to be a disappointment in terms of attendance figures.
Whether this is the case for Lord Sugar or not is somewhat ambiguous, but the former Spurs chairman and purveyor of cheap, crappy electronics opened up his tweeting device of choice on Saturday evening to Well, Lord Soogurrr, you really had no need to complain. The BBC are using five commentators for Euro 2022, but only three of them – Robyn Cowen, Vicki Sparks and Pien Meulensteen – are women, with the other two – Jonathan Pearce and Mark Scott – being male. Indeed, Lord Saga sent his message 15 minutes before kick-off for the Netherlands vs Sweden match.
Of course, expecting logical consistency from Lord Sugar is a little like sitting a chimpanzee at a typewriter and expecting it to type a sentence in fully-formed English. After all, this is the man who oncethat if you add your age to the year you were born the total equals the current year, as if this was some sort of wild revelation. But this relentlessly tiring discourse should be called out.
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