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Barley Risotto and Kimchi: A Culinary Crossroads| SaltWire #food #cookingshorts #kimchiCHICAGO - U.S. no-frills carrier Frontier Airlines is focusing on growing its network in"high fare" markets like Seattle and Detroit at the expense of its footprint in leisure markets such as Las Vegas and Florida in a bid to lift earnings, its CEO told Reuters.
Frontier is trying to boost revenue by tapping into growing demand for premium travel, adding more seats with extra legroom and business fares targeted at small companies. Biffle said demand for premium seats has been growing at a double-digit pace and currently accounts for as much as 12% of the seats on Frontier's flights.
Delta told Reuters last year that it expected contribution from premium cabins to increase by one to two percentage points each year for the next several years. Biffle expects the changes to boost pre-tax margins to a range of 10% to 14% in 2025, up from about 1% last year.
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