Reimagine your laundry day rituals:
There’s something happening with designer detergents right now. And by designer, we mean upgrades from those neon-plastic jugs filled with artificially “fresh”-smelling goop—options once considered the best laundry detergents. These new and more luxurious iterations of laundry soap embrace sophisticated scents, concentrated formulations, fabric-specific formats, and recyclable packaging. Suddenly everyone started paying attention to everyday lifestyle needs, it seems.
“It makes you feel taken care of,” says the Laundress cofounder Lindsey Boyd of featuring Le Labo’s cult-y Santal 33 and Rose 31 fragrances—often found wafting through Condé Nast’s elevators, hot on the trail of loyal editors—in the line’s signature nontoxic detergents for an even softer scent. “The scents subtly linger the same way a perfume does,” Boyd explains of the thrill of “a whiff as you tuck into bed, a hint as you slip on your favorite sweater.
The recyclable aluminum bottles in which Dirty Labs distributes its concentrated Bio Laundry Detergents actually hold formulas so thoughtfully designed they’re safe for babies and pets. “We wanted to reimagine what clean laundry smells like,” says the company’s cofounder, David Watkins, who launched the Seattle-based brand last year with Dr. Pete He, who was formerly the head of R&D and product at clean beauty brand Tatcha.
All products featured on Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.The now classic cult fragrance featuring 33 ingredients mixed for a woody aroma with “notes of cardamom, iris, violet, sandalwood, papyrus, cedar, and leather” delivers an even gentler aroma that will make burrowing into a pillowcase after the first screech of the alarm an early-morning delight.
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