The IRL collection is $395 to $1,290, but players can shop the in-game pieces for a fraction of those prices.
It’s not the first time that the Spain-born fashion brand has used the gaming world as its runway. Creative director and Vetements co-founder Demna Gvasalia debuted Balenciaga’s fall/winter 2021 collection as, a video game that was developed using Epic Games’ 3D creation platform, Unreal Engine.players can visit Balenciaga in-game at the Strange Times Featured Hub, where the brand’s virtual store will display a living lookbook featuring the gaming community’s looks.
Balenciaga joins a handful of luxury brands that have digitized their designs for the video game world or created virtual platforms for fashion-loving players. Fueled by the rise in gaming during the pandemic, Gucci, Marc Jacobs and MCM were among the fashion brands to offer their collections in
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