.BALENCIAGA and EpicGames’ FortniteGame have teamed on a new fashion partnership that launches today IRL and within the Fortnite universe.
The Fortnite team replicated Balenciaga apparel through 3D scans to create prototype models. First, the artist produced a concept and a 3D proto-model as a guide. The proto-model was sent to a technical artist who approved the model’s functionality and polished the rough prototype in ZBrush.
In addition, the new Strange Times environment hub will update throughout the week with new images made by the players. Epic Games and Balenciaga had a preexisting relationship as the latter used the Unreal Engine for their fall 2021 campaign. “When we think about the future of where this could go, we’re excited about how our tech can push boundaries,” said Emily Levy, Epic Games senior manager of partnerships. “We’re just getting started with the virtual.”
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