From Architecture to Art Dealing, Jonathan Toh of All About Art Is Ready for the Future

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From Architecture to Art Dealing, Jonathan Toh of All About Art Is Ready for the Future
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All About Art's Jonathan Toh shares about NFTs, artinvestment and curating an approachable gallery. Discover his selection of emerging artists who will be part of the upcoming exhibition, 'JOGJA: The Next Chapter' happening from 4 March.

Feb 23, 2022 | By Joseph LowSet up during the height of the Covid-19 pandemic in 2020, All About Art is a Singapore-based gallery founded by Jonathan Toh. Initially, this venture started off as a weekend side hustle where Jon resold art pieces he collected from his previous stints abroad. Jon shared that the deals were conducted off his bay window for a period of time before he moved into a proper place of business.

Having been through the process himself, Jon decided that the gallery would bridge the gap for both new and seasoned collectors alike. This approachable direction that Toh had decided upon enabled him to build a community for the gallery and that helped him to broaden his reach to new customers.Being in architecture definitely boosted Jon’s confidence in giving advice to clients when they are looking for a new art piece.

People who are into arts were often stereotyped by the masses to be of a certain age group, maybe those above the 50s. And to this group of art collectors, art is largely confined to the few key mediums. This notion, however, is not the case according to Jon, who observed that more people are more accepting of contemporary art styles and new mediums. Artists like Takashi Murakami, Roby Dwi Antono, Javier Calleja and others have all come up at the top of the list of many collectors.

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