When asked how Bronco Wine Company can sell wine less expensive than a bottle of water, Fred Franzia once quipped, “They’re overcharging for the water — don’t you get it?”
Franzia was a founding partner and CEO of Bronco Wine Company. On Tuesday night, the company’s Facebook page announced his death. “Fred passed early this morning at his Redwood home in Denair, California, with family by his side,” they wrote.
When asked how Bronco Wine Company can sell wine less expensive than a bottle of water, Franzia quipped, “They’re overcharging for the water — don’t you get it?” according to the post on social media.
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