Fred Franzia died early Tuesday morning at his home in Denair, California surrounded by family.
Fred Franzia, the brain behind Charles Shaw brand wine, also affectionately known as "Two Buck Chuck," walks in his vineyard in Lodi, California.Fred T. Franzia, a wine industry leader who with family created the Bronco Wine Company and disrupted the wine industry with affordable wines, has died at the age of 79., Facebook and Instagram pages.
Franzia is credited for turning Charles Shaw, a wine label he purchased in 1995, into a bestseller by selling wines made popular through Trader Joe’s with the nickname “Two Buck Chuck.” That label alone hadFranzia was known for his charmingly obstinate nature and his tendency to say what he really thought of the inaccessible nature of the wine industry.
“You tell me why someone’s bottle is worth eighty dollars and mine’s worth two dollars,” Franzia told theFred Franzia holds a bottle of Charles Shaw chardonnay at the Bronco Wine Company facility in Napa in 2007.
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