Former suburb transformed into hip destination GlobeBusiness
A new look for the waterfront core of the City of North Vancouver.Stroll through the rapidly transforming Lower Lonsdale area of the once-suburban city of North Vancouver and it’s easy to spot that the gentrification bingo card fills up pretty quickly.
For one thing, it’s packing apartments and townhouses into the blocks near Lonsdale – its main thoroughfare – from 15th down to the SeaBus landing. The city’s plans envision an office and health cluster at the top end. The waterfront area, which for years had only a small Granville Island-style market as its main attraction, will be designated as its “cultural precinct.”
To that end, the city has invested a significant amount of money developing charming little areas and entertainment facilities with the aim of attracting new people and businesses. The escalating value of land in nearby cities, such as the city of Vancouver, has helped since it makes it harder for businesses catering to mid-price points to compete with those servicing the ultra-high-net-worth. The result is the disappearance of mid-range hotel. This prompts customers to look elsewhere and this demand catches the eye of smart developers.Mr.
And it’s obvious, even in the space of 24 hours, that the feel and vibrancy of the area fluctuates. At times, like Friday nights when the market is running or a popular performer takes to the Shipyards District’s outdoor stage, it’s bustling. At others, even at high-noon on a long weekend, it can seem as though it’s barely on simmer.A number of urban experts point out that North Vancouver’s Lower Lonsdale is not a “complete” downtown.
In comparison, the city of North Vancouver struggles to attract visitors, let alone enough business to create a bustling, dense downtown core.
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