Taylor Swift opens her six-night Eras Tour in Toronto on Nov. 14, 2024.
Fearless fraudsters, broken-hearted buyers: Expert says Taylor Swift scams show flaws in ticket system
"The hotter the ticket, the bigger the draw it is for scammers," said Daniel Tsai, a business and law lecturer at the University of Toronto. The Halton Regional Police Service, which covers the Ontario communities of Burlington, Oakville and Milton, started getting reports last Thursday from people who bought Eras Tour tickets from a third party. The force said it has received more than 40 complaints totalling about $70,000.
When she contacted the seller, she said, the woman claimed she had been scammed by another person, who was supposed to provide her with the promised tickets. This was the first Attard had heard about another party being involved."I've never seen a cry like that before," Attard said. "She just looked completely shocked and just heartbroken."
But he also hopes provincial and federal regulators will step in and make consumers less dependent on monopolies that charge "through the nose" for concert tickets. Options could include competing ticket sellers and fixed prices on resale tickets, similar to what already exists in some parts of Europe, he said.
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