Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17, 2023 in Swift City, ERAzona (Glendale, Arizona). The city of Glendale, Arizona was ceremonially renamed to Swift City for March 17-18 in honor of The Eras Tour.
Some see the "Taylor effect" — Swift's commanding impact on the music industry and culture at large — as a defining element of the 21st century. But what exactly is behind that effect, and how did it get so big?Taylor Swift performs onstage for the opening night of the Eras Tour at State Farm Stadium on March 17, 2023, in Swift City, ERAzona . Glendale was ceremonially renamed to Swift City for March 17-18 in honor of her shows there.
Valentyna Miziuk takes a selfie outside Rogers Centre on Nov. 12. Taylor Swift’s Eras Tour begins a six-show run in Toronto on Nov. 14. To Richard Trapunski, national editor of Billboard Canada, the reason for her generational popularity, at least, is self-explanatory. Starting from her debut album released in 2006, Swift has cultivated a mythos behind her lyrics. Everything — from her songwriting to her album rollouts to her outfits — seems, by fans, to be infused with secret meaning.Swift herself has knowingly played into that, Trapunski said, additionally by controlling the narrative of her own career.
By balancing a mysterious nature with the projection of a woman in charge of her own destiny, he said, she has created an almost irresistible media brand."She really understands, I think, what her fans want and how to deliver it to them — and to do it in a way that is going to guarantee you No. 1 on the charts for pretty much anything."
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