It’s lunch time at the Eaton Centre mall in downtown Toronto and every corner of the food court is hungry for customers.
Tara Deschamps, The Canadian PressAfter catching us up on the news of the week in The Briefs, Amanda Lang checks in with David Dienesch, CEO of Allianz Trade in Canada for an update on food inflation and what the outlook is for both your grocery bill and major food exports for 2025
This onslaught of promotions has taken shape at just about every fast-food joint across the country, and the phenomenon has intensified into what industry watchers have dubbed a “value war.” When health measures were lifted, people spent the cash they were sitting on, but as prices, interest rates and inflation spiked, consumers pulled back.
Even Tim Hortons couldn’t resist joining in. In recent months, it has discounted breakfast sandwiches to $3 for customers buying a coffee and also offered promotions allowing coffee purchasers to get a $1 doughnut. The double-stacked tacos and beefy five-layer burritos that made up the menu were all priced at $3.50 or less “because customers are expecting more for their money,” said Meera Patel, the head of marketing at the company’s Canadian arm.
Joshua Kobza, CEO of Popeyes parent company Restaurant Brands International, blamed the performance on “a more value-sensitive environment this quarter” and the chain “missing some of the offers consumers were looking for.”
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