TORONTO — It's lunch time at the Eaton Centre mall in downtown Toronto and every corner of the food court is hungry for customers. Bourbon St.
TORONTO — It's lunch time at the Eaton Centre mall in downtown Toronto and every corner of the food court is hungry for customers.
They're predicting the battle for your buck isn't going away anytime soon and may even hit new heights next year. For fast food chains, that meant diners ditched sides, opted for snacks instead of larger meals or even avoided quick-serve restaurants altogether. "All these collaborations and limited time offers really try to put consumers back into the store with the idea that once you're there, you can really discover how nice it is, how good the experience is and maybe you're going to come back," Gargiulo said.
More than a year later, that expectation hasn't subsided, so Taco Bell expanded the menu, adding a caramel apple empanada from the '80s and a Meximelt from the '90s in late November."I've been tracking competitors’ offerings for the last four years and I see trends now ... January and February, you go really heavy with strategic value," Patel said, predicting offers priced at two for $5, $6 or $7 will be popular.
On RBI’s earnings call in November, he said Popeyes began working to reverse the trend with three pieces of chicken for $5 in mid-September. That was followed in October with a $6 big box. Both boosted traffic and sales.
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