Fast-food brands see 'no end in sight' for cold beverage boom

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Fast-food brands see 'no end in sight' for cold beverage boom
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There is no lack of choices when it comes to cold beverages, from cold brews and frappuccinos to slushies and milkshakes — not to mention smoothies, juices and protein shakes.

When summer arrives, Paul Volk thinks the rich and creamy milkshakes Triple O’s churns out are an ideal way to beat the heat.

Executives from the world's biggest quick-serve and convenience store brands have touted growing all-season demand for icy drinks ranging from smoothies and slushies to cold brew coffee and carbonated juices in recent months. Earlier this month, the company added energy drinks to its evolving slate of flavoured iced capps and sparkling fruit beverages.

"If you are not a fan of some hot beverages in the morning, you start to see a different way for you to be consuming , so it just opens you up to more options," he said.Coffee shops have cold brews and frappuccinos, convenience stores will sell you slushies and burger-and-fries chains have milkshakes and carbonated beverages. Then, there are a slew of smoothie, juice and protein shake outlets.

"But younger consumers stuck with iced beverages year round for a few reasons," she said. "When you don't have a hot beverage ... the cups are usually clear, the beverages have bright colours, different toppings and it's more attractive in social photos."

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