Fast-food brands see 'no end in sight' for cold beverage boom

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Fast-food brands see 'no end in sight' for cold beverage boom
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Triple O's is not alone in experiencing the year-round cold beverage boom some attribute to social media, younger consumers and evolving palates.

Triple O's Director of Operations, Paul Volk is pictured in Surrey, B.C. on Friday July 26, 2024. When summer arrives, Paul Volk thinks the rich and creamy milkshakes Triple O's churns out are an ideal way to beat the heat.

Hot coffee is still the most common drink ordered in the country, but a recent Restaurants Canada report showed it's slipped in popularity at quick-serve establishments between March 2022 and 2023. Cold beverage categories like iced and frozen coffee, milkshakes and smoothies, and energy and sports drinks have all gained ground.

Meanwhile, Starbucks Canada brought spicy fruit drinks, lemonades and berry beverages to its roster of frappuccinos, iced teas and refreshers. Most of these places let customers mix drinks together or play around with flavoured syrups, whipped cream and different strengths of coffee, which keep diners coming back and racking up larger tabs.

Trey Powell, Alimentation Couche-Tard Inc.'s senior vice-president of global merchandising, also notices customers seeking out cold drinks because many have "functional benefits" stemming from ingredients that provide lasting hydration, boost nutrition or deliver energy. Planning is already underway for next summer and customers can expect plenty of cold beverage innovation then, too.

In a fresh broadside against one of the world's most popular technology companies, the U.S. Justice Department late Friday accused TikTok of harnessing the capability to gather bulk information on users based on views on divisive social issues like gun control, abortion and religion.A manipulated video that mimics the voice of U.S.

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