In a rapidly evolving digital landscape, virtual reality and augmented reality innovations have started to impact the real estate industry.
In a rapidly evolving digital landscape, virtual reality and augmented reality innovations have started to impact the real estate industry. There has been a lot of hype, many stop-and-starts, and several companies that have attempted to launch different VR/AR headset hardware over the years – but none of them gained the traction to really take off.
Enter: Apple Vision Pro. The first AR consumer technology backed by a tech giant, primed to enter the PropTech space with the potential to forever transform the sales process. There is a legitimate buzz around the headset, as it is backed by a company known for their attention to detail, execution on product development, and strong support from the software developer community to create great apps and content.
Essentially, Apple Vision Pro has the ability to blend digital content, seamlessly, with a physical environment, creating a visually stunning and incredibly interactive experience. Imagine putting on a headset and stepping into a virtual property. Experiencing the space as if you were physically there – observing the layout, walking around rooms, and even trying out the different finishes available.
The development could be set up as a virtual environment, where one explores the plans, looks around the neighbourhood, walks around different floor plans, and assesses the finishes, all inviting more informed purchasing decisions before construction. Armed with this understanding of the layout, design, and style, buyers can truly envision their future homes and reduce the uncertainty that can come with purchasing pre-construction.
Apple Vision Pro is still in its early stages, and we have yet to see the applications that will be developed for consumer use. What we do know is, with a company like Apple rolling it out – and its expected extensive app ecosystem to pair – this device has the potential to revolutionize the traditional process of buying and selling real estate, making it more immersive, efficient, and convenient.
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