The actress and L'Oréal Paris spokeswoman opens up exclusively to PEOPLE about taking her hair color into her own hands - and shares helpful tips
L'Oréal Paris spokeswoman"[When] I was young, I colored my mother's hair with a box color, and then once I needed to cover my grays, I used box color," she says."I remember, when I my first gray, I didn't understand it and I thought, 'Whatever.' It wasn't until college where I was like, 'Oh my gosh, there's more.' Then, I moved to Hollywood where I was like, 'They can't know I have gray hair. I'm only 22.
"I always say, every time I'm on a red carpet, [my look] is an illusion," she tells PEOPLE. "Those aren't my lashes and that isn't my hair color, or my cleavage! I've always been open and accessible to people about my journey on many things. And there's nothing scary about [having] gray hair, especially because you can fix it."
The actress says she couldn't have imagined the positive response her post received. And through her new commercial she's hoping to help demystify at-home coloring for everyone."It's the best beauty secret that people often look over. But there is so much amazing technology now in at-home hair color, and it's so easy, that you don't need to spend money on going to the salon.
Longoria self-directed the commercial using iPhones in her Los Angeles home with the help of the McCann Beauty Team. The former beauty pageant contestant did her own hair and makeup – and colored her hair solo using
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Influential Afrobeat drummer Tony Allen has died in ParisTributes have poured in for Tony Allen, who has been hailed as a pioneering drummer who brought Afrobeat to the world in the 70s and played with Damon Albarn and Africa Express
Read more »
Paris Hilton Goes Instagram Official with Boyfriend Carter Reum on Their One-Year Anniversary“My favorite thing to do is make memories with you,' the heiress wrote on Instagram
Read more »
Paris Hilton Goes Instagram Official With Boyfriend Carter ReumParis Hilton Goes Instagram Official With Boyfriend Carter Reum in Honor of Their Anniversary
Read more »
Paris Hilton Makes Relationship With Carter Reum Instagram OfficialParis Hilton is in love and wants her Instagram followers to know it! 💗
Read more »
As an American Expat in Paris, Boulangeries Are My Source of Comfort Right NowOn the pros and cons of boulangeries being “essential”.
Read more »
At Work With Paris Cabezas, the MIT Grad Leading a Latin Music Powerhouse“The attention span of audiences is very, very small today,” says the mathematician-turned-exec, who has helped develop key artists and producers in the Latin music market
Read more »