How Paris Cabezas, an MIT applied mathematics graduate, has helped shepherd the careers of huge Latin acts like Tainy, Farruko, and El Alfa
My system fires up after midnight. To run the company I have to sign contracts, look at budgets and balance sheets. But I actually despise that. If it wasn’t for the great team I have around me, the company would be a disaster. Spreadsheets make me feel stuck. So I wake up late, because I go to bed at 5 or 5:30 in the morning. Our studios have become the go-to place for urban acts that want to enrich their production.
The attention span of audiences, even super duper core fans, is very, very small today. A three minute song, usually a super fan, only 40% will stay there until the end of the song. We have software that models who has the intention of dropping off earlier to show them a banner ad before they drop off. That was my day for the last two months, mathematically modeling that.
We can’t compete with money muscle. The numbers are absurd. I remember, 15 years ago, getting a $50,000 advance took an act of God. Now you see the multinationals throwing out $5 million, $10 million. Did I miss money growing on trees?
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