TORONTO — Canada's shrinking flyer industry and the slew of businesses who rely on it for advertising were dealt another blow last week when one of Ontario's most prominent media conglomerates stopped printing 70 community newspapers and announced th
The papers owned by Metroland Media Group were often stuffed with flyers from large retail chains such as Loblaw Companies Ltd., Walmart Inc. and Metro Inc., along with local businesses showcasing products and services.
"When a business exits the industry, there's less competition and so there could be implications on cost and it becomes much more costly to use papers to reach their customers," she said. McNeish blames the reduction on the growth of coupon and cost savings apps, retail store apps and websites along with more advertising spending being directed to digital platforms.
Tsai added that when people browse information online, they tend to focus on tangible things like price, but less attention to"soft information" such as brands and visuals. Asked about whether they will continue distributing flyers through another means following the Metroland closures, Loblaw, Walmart and Canadian Tire Corporation Ltd. did not respond. Longo Brothers Fruit Markets Inc. declined to comment.
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End of Metroland flyer distribution could hasten move to digital advertising: expertsTORONTO — Canada's shrinking flyer industry and the slew of businesses who rely on it for advertising were dealt another blow last week when one of Ontario's most prominent media conglomerates stopped printing 70 community newspapers and announced the end of its flyer business. The papers owned by Metroland Media Group were often stuffed with flyers from large retail chains such as Loblaw Companies Ltd., Walmart Inc. and Metro Inc., along with local businesses showcasing products and services. E
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