TORONTO — Canada's shrinking flyer industry and the slew of businesses who rely on it for advertising were dealt another blow last week when one of Ontario's most prominent media conglomerates stopped printing 70 community newspapers and announced the end of its flyer business. The papers owned by Metroland Media Group were often stuffed with flyers from large retail chains such as Loblaw Companies Ltd., Walmart Inc. and Metro Inc., along with local businesses showcasing products and services. E
TORONTO — Canada's shrinking flyer industry and the slew of businesses who rely on it for advertising were dealt another blow last week when one of Ontario's most prominent media conglomerates stopped printing 70 community newspapers and announced the end of its flyer business.
While Tsai said some realtors will likely stick with print advertising because of the big photos they can use, others will move away from the medium, especially if it gets pricier. McNeish blames the reduction on the growth of coupon and cost savings apps, retail store apps and websites along with more advertising spending being directed to digital platforms.
Tsai added that when people browse information online, they tend to focus on tangible things like price, but less attention to "soft information" such as brands and visuals. Asked about whether they will continue distributing flyers through another means following the Metroland closures, Loblaw, Walmart and Canadian Tire Corporation Ltd. did not respond. Longo Brothers Fruit Markets Inc. declined to comment.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Postmedia, Toronto Star owner Nordstar end their merger discussionsCanadian media companies Postmedia Network Canada Corp. and Nordstar Capital LP, the company that owns the Toronto Star, have ended discussions about a potential merger, saying they were unable to come to an agreement.
Read more »
Man stabbed at east-end Toronto transit station, police investigateToronto police are investigating after a man was stabbed at a transit station in the city's east end. Police say officers responded to the bus bay at Victoria Park station on Sunday evening and found a 50-year-old man had been stabbed in the torso.
Read more »
Rogers urged minister not to turn off its customers' access to 5G network on TTCTORONTO — Newly released documents show that before Industry Minister François-Philippe Champagne ruled Rogers Communications Inc.
Read more »
Rogers urged minister to not turn off its customers' access to 5G network on TTCTORONTO — Before Industry Minister François-Philippe Champagne ruled Rogers Communications Inc.
Read more »
Man stabbed at Victoria Park station in Toronto’s east end, police investigateOfficers responded to the bus bay at Victoria Park station on Sunday evening and found a 50-year-old man had been stabbed in the torso, police say
Read more »
Rogers urged minister not to turn off its customers' access to 5G network on TTCTORONTO — Newly released documents show that before Industry Minister François-Philippe Champagne ruled Rogers Communications Inc. must grant its rivals access to its cellular network on Toronto's subway, the company had urged Ottawa not to turn off access for its own customers. In an Aug. 28 filing to Innovation, Science and Economic Development (ISED) Canada, the Toronto-based telecommunications company said 'taking service away from any customer is clearly not in the public interest.' The com
Read more »