Elections Quebec takes to TikTok, hoping quirky campaign inspires turnout
Elections Quebec is flipping their usual campaign advertising script in hopes that some fresh messaging will propel more voters out to the polls next month.
“So it’s all about putting anything but a ballot in the ballot box every day until Oct. 3, when the ballot will finally make its way into the picture,” said Elections Quebec spokeswoman Julie St-Arnaud Drolet.Voter turnout for Quebec’s last provincial election in 2018 came in at 66.45 per cent, a drop of nearly five per cent compared to the 2014 turnout of 71.44 per cent. In 2018, the turnout for those aged 35 and younger was 53.41 per cent, 16 per cent lower than those over 35.
“A big speech on the importance of democracy would probably be less effective in reaching non-voters,” St-Arnaud Drolet said, so they’re trying something different to encourage them to vote.The videos have garnered more than 500,000 total views since the campaign began. That’s no easy feat for an organization that’s mostly in the public eye around election time and had no prior presence on the platform, said Richard Rochette-Villeneuve, creative director at Cossette.
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