Elections Quebec takes to TikTok, hoping quirky campaign inspires turnout
Elections Quebec is flipping their usual campaign advertising script in hopes that some fresh messaging will propel more voters out to the polls next month.
“So it’s all about putting anything but a ballot in the ballot box every day … until Oct. 3, when the ballot will finally make its way into the picture,” said Elections Quebec spokeswoman Julie St-Arnaud Drolet. The independent organization that oversees elections said officials tried to focus the campaign on the reasons people identified for why they don’t vote, namely a lack of interest in politics.
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