Drake just signed a multiyear deal to produce rap battles on a live-streaming platform
On February 11, Drake entered into an exclusive partnership with live-streaming network Caffeine.
Drake is not the first public figure to partner with the platform; Caffeine has worked with rappers and professional athletes to produce content across entertainment, gaming, and sports. "We are proud to partner with Drake and support him as he brings his vision and channel to life," Caffeine founder and CEO Ben Keighran said in a. "As a platform, Caffeine gives Drake the freedom to pursue new creative ideas and we are excited about the whole slate of fresh content that he will share with his communities."
, as well as athletes like Pittsburgh Steelers wide receiver JuJu Smith-Schuster and Los Angeles Laker Kyle Kuzma.joined
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