Behind Streaming Upstart Caffeine’s Plan To Take On Twitch: Draft Drake

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Behind Streaming Upstart Caffeine’s Plan To Take On Twitch: Draft Drake
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Behind streaming upstart Caffeine’s plan to take on live-streaming giant Twitch: Draft Grammy-winning artist Drake

ome business deals are made on the golf course. Others get sketched on a napkin over drinks. In Silicon Valley, they’re just as apt to happen courtside at a Golden State Warriors game. That’s where venture capitalist Ben Horowitz pitched his guest, a DJ who manages Grammy-winning artist Drake, on a new tech startup taking on live-streaming giant Twitch.

Turner ‘Tfue’ Tenney and Timothy ‘TimTheTatman’ Betar. But Twitch is largely associated with streaming video games. Caffeine wants to go well beyond that, offering live sports, concerts and, yes, rap battles. but also wanting to watch Coachella or wanting to watch sneaker drops and wanting to watch the X-Games,” say Keighran, 37, a former Apple executive and entrepreneur.

to power searches on Android phones, when Apple swooped in and bought it in 2012 for a reported $50 millionChomp became part of iTunes in the App store, and Keighran took over the design team working on a version of an Apple TV device that shipped in 2015. But he struggled over whether to rejoin the startup world. “You're a dreamer,” his grandfather and mentor told him. “Keep doing that.” He left the tech giant in 2016 to launch Caffeine.

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