While rap battles are as old as hip-hop itself, it’s the speed and scale that sets this fight apart
The ongoing battle between Drake and Kendrick Lamar is playing out in superspeed on social media platforms and streaming services, exemplifying how modern technology amplifies and accelerates the competition that lies at the heart of hip-hop culture.The ongoing battle between Drake and Kendrick Lamar is playing out in superspeed on social media platforms and streaming services, exemplifying how modern technology amplifies and accelerates the competition at the heart of hip-hop culture.
And while rap battles are as old as hip-hop itself, it’s the speed and scale that sets this fight apart, he said. Then there are live reaction videos, Kurasawa said, in which people film themselves listening to the tracks in real time and react to what they hear. Not only is the pace of responses faster, said Toronto-based music journalist Del Cowie, but the battle itself is happening at speeds that would previously have been impossible.
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