Drake, Adele, Bad Bunny and Billie Eilish coming back to popular social media platform
Artists from Universal Music Group, which include Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approximately three-month long dispute.
UMG said in January that it had not agreed to terms of a new deal with TikTok, and planned to stop licensing content from the artists it represents on the social media platform that is owned by ByteDance, as well as TikTok Music services. On Thursday the two sides announced that their new agreement would give significant benefits to UMG’s global stable of artists, songwriters and labels and would return their music to TikTok.
In addition, the companies will put their combined efforts toward ensuring that AI development across the music industry will protect human artistry and payments for artists and songwriters. TikTok will also work with UMG to remove unauthorized AI-generated music from the platform, as well as on tools to improve artist and songwriter attribution.
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