DoubleVerify to acquire European AI adtech firm Scibids in $125 million deal

Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal

Ad verification company DoubleVerify plans to acquire adtech firm Scibids for around $125 million.Scibids clients include major ad holding companies and advertisers like Diageo and Dell.

DoubleVerify helps marketers avoid having their ads appear next to objectionable content and lets them verify that those ads were viewable to real people. Scibids technology uses the data generated by a marketer's advertising stack to automate bidding in ad auctions and how much budget to devote to each campaign.

Scibids' tech dramatically increased user attention levels and the number of impressions DoubleVerify won in ad auctions across several campaigns with Fortune 500 brands, DoubleVerify CEO Mark Zagorski said.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

BusinessInsider /  🏆 729. in US

Canada Latest News, Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

European shares flat ahead of inflation data; Heineken dragsEuropean shares were broadly flat on Monday ahead of data that is expected to show euro zone inflation eased in July, likely supporting the view that the European Central Bank will hold off from hiking interest rates again next month.
Read more »

European Gross Domestic Product (GDP) YoY⚠️BREAKING: *EURO ZONE Q2 GDP RISES 0.6% Y/Y; EST. 0.5%; PREV. 1.1% *LOWEST SINCE Q1 2021 🇪🇺🇩🇪🇫🇷🇮🇹🇪🇸🇳🇱
Read more »

‘Barbenheimer’ Shatters European Weekly Admissions Records at Cinema Chain VueThe twin releases of “Barbie” and “Oppenheimer” has broken records for cinema chain Vue International. COO Claire Arksey described the “Barbenheimer” box office …
Read more »

Dr. Martens stock leads European gains after report of activist investor buyingDr. Martens shares were among Europe's top performers on reports of stake building by an activist investor.
Read more »

Pierre Cardin, Ahlers Agreed to Restrict Sales, European Commission FindsPierre Cardin and its Germany-based licensee Ahlers appear to have agreed to restrict cross-border sales as well as sales to specific customers, “to ensure Ahlers’ absolute territorial protection. . .” within the European Economic Area.
Read more »

Morning Bid: Beijing stimulus given benefit of the doubtA look at the day ahead in European and global markets from Wayne Cole.
Read more »