The twin releases of “Barbie” and “Oppenheimer” has broken records for cinema chain Vue International. COO Claire Arksey described the “Barbenheimer” box office …
COO Claire Arksey described the “Barbenheimer” box office performance as the chain’s “best week ever” and the period following the films’ release as a “record-breaking week,” which beat Vue’s International’s previous overall weekly admissions record by 40% across eight European markets.
“The second box office weekend for both films also showed signs of strong word of mouth, with ‘Barbie’ and ‘Oppenheimer’ admissions going up week on week in markets like Germany and the Netherlands. This is a strong indication that these films will have a sizeable audience in cinemas throughout the rest of the summer,” Arksey said.
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