Domino's CEO on advertising spending: 'We're not slowing down at all'

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Domino's CEO on advertising spending: 'We're not slowing down at all'
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'We need to lean in even more to get the messages around value and around how we can safely serve our customers,' Domino's Pizza CEO Ritch Allison said.

"In fact, we think that ... at a time like this ... we need to lean in even more to get the messages around value and around how we can safely serve our customers," he said in a "Allison was responding to a question from Cramer about whether he thought that Domino's could reap the benefits of potential fewer ads from competitors and other entities as the coronavirus situation changes consumer spending habits and business spending priorities.

in about past month, Domino's has relied heavily on its delivery apparatus to continue its operations and hit its numbers. Same-store sales continued to grow by about 7% in the first month of the current quarter, the company said.and in early April said that its more than 6,000 locations nationwide would provide a total of 10 million free pizza slices for health organizations, children and their families, grocery stores and others in need.

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