Weaker drinks may make for stronger sales
and short-grain rice or other starches. The punch it packs reflects local conditions: its strength helped preserve the drink on the hot, humid islands in the days before refrigeration. The throat-burning 60% variant emerged on Yonaguni, Japan’s westernmost island, where Sakimoto is based. Known as, it is said to have started life as a disinfectant for medical use on ships, and later came to play a role in rituals such as funerals.
Mr Sakimoto has got the idea. He launched a collaboration with Rebun, Japan’s northernmost island, which supplies mineral water to make a “limited edition”effect” of bringing together Japan’s extreme north and west has helped sales, he says. Wisely, he also watered it down: its alcohol content is a more palatable 43%.
This article appeared in the Asia section of the print edition under the headline "Awamori? Go on then"
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