Its price is jumping 38 percent.
The Disney+ new ad-supported subscription tier will debut in the US on December 8 at a cost of $7.99 a month, the company announced on Wednesday. If that price point looks familiar, it should. That's what consumers are paying for Disney+ right now without the ads.
Disney noted that it has 221 million subscribers across its multiple streaming offerings. Netflix has 220.6 million. Why Disney+ is going up in priceDisney+ isn't the only Disney streaming service that's going up in price. This move appears to be Disney's way of pushing consumers to sign up for its entire slate of services rather than just one. And from a pricing perspective, it's hard to say no to a bundle that has three services that's just $9 more per month than Disney's largest service.
So why is your streaming pocketbook about to take yet another hit? It's because building a successful streaming services is really, really expensive. Across the industry, attracting new subscribers has become harder and if subscriptions are slowing down then revenue needs to come from somewhere. Raising prices is one easy way to do that.Disney+ is home to some of the most popular brands in all of entertainment, including Marvel Studios, Pixar, Disney Animation and Star Wars. Hulu also has feature films from 20th Century Studios and shows from FX, among other buzzy content.
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