Desperate Ontario builders are literally giving away gold bars to lure home buyers

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Desperate Ontario builders are literally giving away gold bars to lure home buyers
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Real estate developers in Ontario have taken on a new level of desperation amid a shakey market fuelled by sky-high lending rates; they will litera...

Real estate developers in Ontario have taken on a new level of desperation amid a shakey market fuelled by sky-high lending rates; they will literally give you bars of gold just to buy a home., is gearing up to launch — and the project is attempting to lure in buyers with a promotion offering 500-gram gold bars worth a staggering $45,000 a pop to anyone who buys one of these homes.

Gifts of gold are a tradition on the first day of the five-day festival, known as Dhanteras, based on Hindu mythology, where King Hima's son was spared from a fatal snake bite through a distraction in the form of the sought-after precious metal. A representative of the brokerage behind the email tells blogTO that, while the email was indeed sent out by agents, the gold bar giveaway is actually a promotion being led by the builders.

"There are some builders who are giving anywhere from the typical four per cent that you would get in a pre-construction all the way to 10 per cent... It's there to attract clients to purchase."

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