While its home market of Europe saw growth, North America was a weak spot as retailers remain overstocked, Adidas said
Strong demand for its retro-style Gazelle and Samba sneakers helped drive Adidas’ strong first-quarter growth, especially in its home market of Europe, the company said on Tuesday, as the company moves on from its damaging breakup with rapper Ye.
Adidas CEO Bjorn Gulden said the lifestyle business drove sales in the first quarter, and that demand for terrace shoes was still growing, helping drive sales up 14 per cent in Europe. Adidas has taken advantage of a weakening of its much larger U.S. rival Nike, which has lost market share and warned of a sales dip.NKE-N
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