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Highland Gold Maple making syrup from Cape Breton woods for 25 years | SaltWire #capebreton #maplePARIS - German sportswear brand Puma is using this year's Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market.
"You're never going to sell very many running spikes, but in terms of properly iconic teams that credentialise you as a performance brand and associate you with some of the most exciting athletes, Puma have a super-strong relationship there," Lowery said. "We need to be very clear that Puma is about speed," Freundt, who has been in the top job just over a year, told Reuters in an interview ahead of the campaign launch."That's something we need to strengthen further in the consumer mindset."
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Puma hones focus on speed in Olympic battle with Adidas and NikeGerman sportswear brand Puma is using this year's Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas...
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Nike deal ends German soccer's long-standing relationship with AdidasBERLIN (AP) — German soccer and Adidas are breaking up. American sportswear giant Nike will supply all of Germany’s national teams with its apparel and...
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Swimming Canada seeks new Olympic trials site after Montreal Olympic pool closureMONTREAL — Swimming Canada is searching for a new site for the Olympic and Paralympic trials due to an extended closure of Montreal's Olympic pool.
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Contingency Plan in the Works for Olympic and Paralympic Trials Following Closure of Montreal's Olympic PoolSwimming Canada is developing a contingency plan for the Olympic and Paralympic trials after the extended closure of Montreal's Olympic pool. The trials, which serve as the selection meet for the upcoming Olympic and Paralympic Games in Paris, were originally scheduled for May 13 to 19 at the Olympic pool. However, due to a fire outside the Olympic Stadium on March 21, the athletic sports complex at the Institut national du sport du Quebec (INS Quebec) will remain closed for four to six months.
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Adidas to Redesign Number on National Jerseys Amid Nazi Symbolism ClaimsAuthorities will redesign the number “4” on the country’s national jerseys amid claims it resembles a logo used by Nazi paramilitary units. Social media users began using Adidas' online customization service to create jerseys bearing the number '44,' which many said resembled a logo used by Nazi paramilitary units.
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Adidas Blocks Personalized German Jerseys Over Nazi SymbolismAdidas AG is preventing people from buying personalized German football uniforms after concerns emerged that the design of the number 44 resembles a symbol used by Nazi-era SS units.
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