A boycott targeting Loblaw is gaining momentum online, with what could be thousands of shoppers taking their money elsewhere in May
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The page, r/loblawsisoutofcontrol, now has about 56,000 members. While there’s no way of knowing how many will participate in the boycott, the page is full of posts from people who say they plan to, or have already started. There's also a list of demands to Loblaw from the boycott organizers that includes signing a grocery code of conduct and committing to affordable pricing.
“It’s unlikely that Loblaws is going to change ... its fundamental business model as a consequence of a boycott,” said LaBarge. Loblaw has to keep looking for ways to provide value to keep people coming back, he said: “We don’t have a contract with our customers. They can choose to shop elsewhere tomorrow, if they don't like the offer that we're giving.”
LaBarge said she thinks the grocers don’t fully understand “how deeply unhappy their customers are,” and the risk that poses to their reputations. De Sequeira, a Torontonian who posts about food on TikTok, said she’s doing a “soft" boycott of the other two big Canadian grocers but has pretty much entirely cut Loblaw out of her life, cancelling her PC Financial Mastercard and moving her prescriptions from Shoppers Drug Mart.
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