A boycott targeting Loblaw is gaining momentum online, with what could be thousands of shoppers taking their money elsewhere in May.
It’s the latest sign of Canadians’ mounting frustration with the major grocers, which have been under political and public scrutiny for rising food prices and profits.
The primary aim is to have a financial impact on Loblaw, Johnson said, the biggest of the Canadian grocers. But she also hopes the boycott educates people and gets the attention of government. But that doesn’t mean the company isn't taking notice, she added, saying the grocer recently walked back a controversial change to its discounts on products nearing their best-before date after public outcry.
Bank says he takes customer complaints personally, and if customers aren’t happy, “that’s something I want to fix.” He added that if one customer really dislikes Loblaw, “that’s one too many.” Some boycott participants were once loyal Loblaw customers, like Willi Fleerakkers, who plans to forgo not only Loblaw, but also Metro and Empire stores in May.
Loblaw walking back its discount change showed de Sequeira that if consumers “make a stink about something that's loud enough, they have to take action,” she said.
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