Deepfakes, influencers will change dynamic of next election, experts say

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Deepfakes, influencers will change dynamic of next election, experts say
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Prime Minister Justin Trudeau takes part in a 50th anniversary commemoration of the ‘Together Today for our Children Tomorrow’ land claim milestone, at Kwanlin Dün Cultural Centre, in Whitehorse on Feb. 12, 2023.

Prime Minister Justin Trudeau attends an event in Whitehorse on Feb. 12, 2023. Digital media experts say they expect deepfakes and online influencers to have a significant impact on the next federal election. Artificial intelligence and deepfake technology could have significant effects on the next federal election, experts in social media monitoring warned Wednesday.Media Ecosystem Observatory

The Media Ecosystem Observatory is a collaboration between McGill University and the University of Toronto that studies the spread of information and disinformation in digital media.Experts with the MEO warned that artificial intelligence technology, with its ability to create social media accounts and content for those accounts, threatens to have a particularly disruptive effect on elections.

There are three different categories of deepfake today, according to Hany Farid, a computer science professor at the University of California, Berkeley. At left, the face-swap image, which in this image sees actor Steve Buscemi's face swapped onto actress Jennifer Lawrence’s body. In the middle, the puppet-master deepfake, which in this instance involves the animation of a single image of Russian President Vladimir Putin.

Bridgman said the MEO has been looking into Tenet Media and expects to publish a study. The company was recently reported to have received millions of dollars from Russian state-controlled media company RT to promote Russian messages.

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