According to the cryptocurrency trading platform, it plans to “activate its official sponsorship” during the World Cup tournament “in many ways.”
On Tuesday, the international governing body of association football, FIFA, announced the exchange Crypto.com will be an official sponsor of the FIFA World Cup Qatar 2022 tournament. According to the announcement, the digital currency trading platform will “activate its official sponsorship” during the tournament “in many ways.”Crypto.com is continuing its trend of leveraging to sports to showcase the brand and generate digital currency awareness.
The FIFA World Cup has been a popular tournament since the inaugural event in 1930. Stats show the 2018 World Cup final had a live audience of 517 million and 1.1 billion watched the final on television. FIFA’s announcement says that Crypto.com “will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022 and will benefit from significant branding exposure both within and outside the tournament’s stadiums.” Kay Madati, FIFA’s chief commercial officer, explained that FIFA is pleased to have the crypto exchange sponsor the World Cup in Qatar. Madati further noted that Crypto.com has already shown strong engagement in the world of sports.
“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,” Madati said in a statement. Crypto.com joins other digital currency firms, such as the crypto asset exchange FTX, that have dedicated a lot of time and money into sports sponsorships. In the announcement on Tuesday, Crypto.com highlighted that it had several partnerships with organizations in “motor sport, MMA, basketball and ice hockey, as well as football.”
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